12 May 2009

Making Network Marketing a Habit


By Ainuddin Mohamad

As a network marketer, there are a number of habits you have to develop. Not only do you have to develop certain habits, you have to make network marketing a habit. Just as bad habits can constantly prevent you from doing things that are critically important, good habits can force you to do the exact opposite. But in order to have these habits and to employ them successfully, you first must spend the time to develop them.



Superb Salesmanship



One of the most important habits you must develop is great salesmanship. No matter how good your product is, no one is going to want to sell it if you can't convince them to do so.



The greater part of doing this is learning the art of salesmanship.



So what does sales entail? Primarily, salesmanship entails being able to communicate everything clearly and concisely.



While there are a number of important devices you can use as a salesperson, none is as important as being able to clearly explain what it is that you want your target audience to understand.



This will be important in two instances the first is convincing customers that your product is worth buying. In order to do this, you will have to clearly connect the product as a solution to a problem they have.



You will also have to clearly communicate the benefits and explain why it is different or better than similar products. Now, in the second instance, you must “sell” the opportunity to all of the members of your network. I personally suggest you do this in an honest and ethical way.



If they can't realistically earn $30,000/year the first year in your program, then do not tell them that. Rather, tell them what people actually have made and what was required. It is always important to clearly communicate to new network members.



Explain to them what it is that they are doing exactly and how you would suggest that they could best get it done. Above all, remember to employ salesmanship often and to develop it as a habit, not just a skill.



Helping Other People



Another habit you'll have to pickup is to like to help others, even before you attempt to help yourself. This sounds counter intuitive, especially if your goal is simply to make money at any cost however, as almost all network marketers learn, helping others and helping yourself often means the exact same thing.



The reason why this is so true with network marketing is because the best way to earn is to get others to do the work for you to gain leverage. Without gaining leverage, your best hope is to simply sell the product yourself through some type of direct marketing scheme.



Now, if you want to gain leverage, you have to find ways to teach others to do what you presumably know how to do yourself which is to find prospects, introduce them to the product, and then close sales. Conversely, if you are shooting for a network perpetuation model, you will want to be able to show people how they can recruit people just like you.



With this being said, there is a significant difference between knowing and doing. You might know how to teach people this process, but if you are unwilling to actually do so, the skill is useless.



So make a habit of helping others especially those in your network. Whenever someone sends you an email, make your best attempt to respond to it quickly and comprehensively.



Even if the person himself is unlikely to earn you any money, your simple act of kindness could stir him to spread the word about your network to his friends.



Additionally, remember that helping others is only one part of the equation the other is making sure you do it correctly.



If you can't come up with a workable model for people to replicate your success, then you may not want to begin building a network rather, you might want to stick to direct sales.



About the Author: Ainuddin Mohamad is the Webmaster of http://eBizZone.net - the place to learn how to make money online.



Source: www.isnare.com

Permanent Link: http://www.isnare.com/?aid=296775&ca=Marketing




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